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Brand Abuse Explained

Your company has many types of valuable assets. Everything from the actual equipment it owns, through its stock inventory, customer lists, and of course, its brand. Don’t discount the value of having a healthy brand name just because it is a non-physical asset. Just look at companies like Coca-Cola, Apple, and Microsoft, all major brands that make sales on brand name alone. With the Internet playing an ever more central role in global commerce, brands are facing a new type of threat. This threat comes in the form of online brand abuse. What Is Brand Abuse? Brand abuse is a term used to encapsulate several different types of malicious activity, all of which share the common theme of exploiting an existing brand in some way....